My Portfolio
Design, Photography & Cinematography
In short

I’ve made this portfolio first and foremost as a showcase of my work in Design. In addition, this portfolio also functions as a report of my personal development in different expertise areas that can be assesed by coaches from my study Industrial Design at the TU/e.

design
I am a third year Bachelor Industrial Design student at Eindhoven University of Technology located in Eindhoven, The Netherlands. Within industrial design I am interested in interaction, experience and aesthetics of products. As a designer, I try to amaze, inspire and make people intrigued.
Photography
I am a photographer that is interested in creating an exciting image. Lately I've been focusing on low light photography, but other types still interest me. I like to take photos of people, ranging from portraits to more personal and artistic creations. You could describe my style as a little surreal and slightly cinematic.
Cinematography
Film has always been a passion of mine. Watching movies inspired me to make my own small videos. Thankfully I met a friend of the University who has the same interests in filmmaking. We started a film company together: De Filmstudio and create several videos for many different clients.
My Vision

“Interactive motion, surpassing the border of the digital shell and transcending senses to a deeper experience”

The role of design in the technology of the 21st century has become, as I see it, the narration of a growing part of our lives. Examples are newly designed products such as smart home assistants, smartphones, smart fridges and smart car interfaces that provide more interaction moments with technology throughout the day. As technology conquered a place in our daily routines, the job of the designer became to shape that ‘narrative’ to be as immersive as possible, leaving distractions of the attention seeking world of notifications and intricate interactions behind. This means that technology should not be interfering with the lives of people, but rather interweaving with it through a dynamic shift across the interaction attention continuum [1]. Making most products in the everyday live practically invisible [2].

It is a shame that considerable amounts of technology are cursed with a short lifespan [3]. Design of technology should not just converge to making it stunning to look at during the user’s first glance, but moreover making it pleasing to use with all our senses, day in, day out for the years to come. Complimentary is the migration from cold materials such as glass, that start to wear off immediately, towards warm materials such as fabrics that we all have welcomed in our homes already. Why would technology be any different [4]?

With the rise of digital interfaces, came the disappearance of many deeper experiences. Sensations of manipulating physical parts, nobs and buttons that were part of a record player for example, have changed into a digital successor such as Spotify, where music is only one click away. Experiences have become flat, both figuratively and literally. The bridge between the digital and the physical, can be strengthened  with dynamic motion that helps the user with a flow through the interface as a graphical animation, or as an almost magical guide in a physical or tangible interface where movement guides the interaction from one state to another. All making the product or service more pleasant and fun to use. A simple example can be found in the Twist lamp by Olivebird [5], which uses a logical, but magical diming motion to change the amount of light coming through.

Designers should aim to design their products to be exciting to experience. Not only would the design benefit from aesthetics that are conceptually clear and original, but also from the implementation of dimensions such as sound and touch to the product’s experience. In addition, the designer should take the impact on the environment into account and help where he can, without compromising for the product’s value towards its customers.

My Identity

Curiosity is what drives me in this world of endless discovery, learning and truth-seeking. As a ‘thinker’ I try to see the bigger picture and deeper meaning in most situations. With these insights I gather I set my creative guidelines to direct my creativity towards its highest potential. That translates to a strong ideation and a smooth realization, where my imagination often flows. An eye for perfection, albeit with a balance for efficiency depicts the rest of my work in a design process.

I take a relatively entrepreneurial approach to life, aim for ambitious goals and seek to achieve the most I possibly can. This attitude during projects makes me either a guided and controlled leader in teams, or when no direct leadership is necessary a closely listening and hardworking member.

As a designer I am process-oriented, meaning that I look towards problems often on a more abstract level to solve them. In addition, I fluently work between concept-scale and detail-scale processes to see how each informs the other [6]. What follows are results that based upon well implemented feedback, observations and critical thought.

Projects that I like to work on are those that incorporate technology in our everyday lives or in professional context to help people accomplish more. When it comes to working on those projects, I prefer to work in teams. I have less skills in more technical parts or the programming elements of the project. I rather like to work on the part of the project that can directly be experienced, such as aesthetics and interaction.

My interests reach further than design alone. The audio-visual world namely compliments my creative passion through the media of photo- and videography. The fields in between design and media, being graphic- and sound design for example, have my interest alike. Regardless to the interest in these more abstract fields,  is the tangible experience one that I truly value, as I see the use of additional senses as an necessity.

[1] Bakker, S., & Niemantsverdriet, K. (2016). The interaction-attention continuum : considering various levels of human attention in interaction design. International Journal of Design, 10(2), 1-14.
[2] https://medium.com/the-year-of-the-looking-glass/the-future-of-design-in-technology-fe1697e5826
[3] Bakker, C., Wang, F., Huisman, J., & Hollander, M. D. (2014). Products that go round: Exploring product life extension through design. Journal of Cleaner Production, 69, 10-16. doi:10.1016/j.jclepro.2014.01.028 https://www.sciencedirect.com/science/article/pii/S0959652614000419
[4] https://design-milk.com/hightowers-elemental-collection-aims-to-change-how-we-work/
[5] https://design-milk.com/twist-pendant-lamp-olivebird/
[6] Frederick, M. (2007). 101 Things I Learned in Architecture School. Cambridge, Massachusetts, US: MIT Press.
Past

Many courses and projects have contributed to making me the design student that I have become today. Not only did they help to develop my skills in the different areas of expertise, but also to shape a mindset from which my professional identity and vision are build. I have always aimed towards a broad development, focusing on mastering skills and knowledge in as many areas as possible. This is something that is reflected in the electives and projects that I chose during the past few semesters.

Extra-Curricular Activities
De Filmstudio

Together with a friend, I run a videography and photography company. Since we started in April 2017 we have worked on many different projects ranging from after movies to informative videos. We  strive to create creative content in areas that are often less interesting at first sight. Clients that we work for are mainly connected to the university. However, we are expending our client group slowly to other regions. From these experiences I have improved my vision on business, by creating products that fits the client’s needs. I have learnt to better understand and communicate with clients, making creative processes more smooth and effective.

UNiD

UNiD is a committee of study association Lucid from Industrial Design that makes a magazine three times a year. The magazine is about Design and everything that surrounds it. For this committee I am a media member, which means I make photos for the articles where I collaborate with other members that write and design the pages. I make photos for around four articles every issue and visit many inspiring experts for interviews and photoshoots. For more information about the UNiD magazine, visit unid-magazine.nl, the website I helped to build, together with a team.

Present

Bright is a tool for upcoming music artist to develop a light plan for their live music performance. The light plan can then function as a communication medium with the light technician of the performance. This way, the light show can function as an amplification or extension of the story that the musician wants to tell through his music. This will be in contrast with the current situation where the light show is often an extra, developed on the spot by the light specialist who does not know the song at all. The final design incorporates the concept in a touch based product, using an interface that can switch between different perspectives and provides basic light editing customizability. The tool was developed  through four iterations using user input from students from the Rockacademie in Tilburg and experts in the live music performance industry. Evaluation was performed with other students from the Rockacademie and proved that the concept has potential, but adaptions have to be made.  Future work illustrates the focus on editing the concept to be more business focused. Other future work is related to the implementation of more features for a greater customizability. In addition, changes to the concept should be made to make it more usable as a standalone application which would exist next to the more professional physical product.

During my final bachelor project, I implemented the knowledge and skills that I gained during my previous semesters, while still learning in others courses, experiences and the design process itself. When looking for a suiting design context, I saw an opportunity in combining design and my passion for media, in the world of live music performances. The development in the expertise areas, together with my growth in professional skills and research process is described below.

Business and Entrepreneurship
The area of business and entrepreneurship according to me, is the area where the value for the customers and other stakeholders is created. It is a sort of bridge from the user and society towards the creation of a foundation on which a real and selling product is build.

During my process I had gather a lot of input from different users to create empathy with the user. Something I have learnt from earlier courses in my bachelor. From that, I was continuously adjusting my concept to be as closely fitting with the user’s demands. The largest problem was the low budget of the user. Therefore, I needed to find other channels for potential revenue. Although these channels have not been explored much further, I have created a basic business model using the business model canvas.

Creativity and Aesthetics
During my studies, I have followed many courses that in this area of expertise. These courses provided me with the knowledge and a skill set to finish and communicate my concepts as good as possible. This meant that during ideation I was able to sketch my ideas, both on paper and digitally. In addition, quick prototyping with ‘easy to work’ materials, helped me to explore and communicate ideas and interactions very fast. During the process of making Bright, I combined this low-fi prototyping with a paper prototype to test the concept I had at that time, which helped me to find new directions in the process.

When it comes to final prototypes, I have gained the skills to build models in high fidelity and with refined finish. This made me confident in making the last prototype, which aimed for the aesthetics of a real product. In the design I tried to use the same form elements throughout the design to create more coherent conceptual clarity.

Technology and realization
Earlier courses such as creative programming and creative electronics helped me to set a baseline for creating electronic circuits. The final prototype had a relatively basic electronic side. Namely, next to an Arduino and a gyroscope, only a rotary encoder was used. These electronics were quite easy to implement, but with the addition of a connection with a computer the project was still challenging. Not only did the computer use the sensor data from the other electronics, but it also functioned as a new type of input, using touch and gesture recognition for software manipulation.

When it came to other implementation of realization techniques, I created a 3D model in Fusion 360 to communicate my design with others. Another model, the knob of the rotary encoder, was modelled and 3D printed for the final prototype. Since the part used small elements to fit perfectly, it required some trial and error to make the final design right.

Math, Data and computing
During the creation of the final prototype and the implementation of the sensors programming was required to make the concept working. Especially the use of the gyroscope required computations. The rotation of the sensor could then be mapped to the translation of the virtual camera inside the Unity3D program that runs on the computer. This required continues tweaking to make the movement smooth and limit unwanted feedforward in the application.
User and Society
To find the societal challenge in the context I had chosen, I performed user research in the live music industry. Workflows and techniques that I learnt during User centered design, such as the use of consent forms and active user participation (with the use of pen and paper for the user to make drawings) were complimenting the conversations and interviews I had. In addition, the use of experts in the process helped to shape the right design goal.

When evaluating the design, I made the users experience a low-fidelity version of the prototype, after which I asked a couple open questions, followed by a questionnaire. This information was then analysed, after which some changes and additions to the final prototype were made.

Design research processes
My design process followed more or less the Reflective transformative design process. By going through many iterations, reflecting and adjusting my final concept took shape. I used input from different experts in different fields and spoke with many users, all in combination with a few scientific papers. Whenever I received new information, I tried to view the concept more abstractly and improve upon the previous iteration.
This meant that my view on the concept and process stayed critical. In addition, by continuesly asking the question ‘Why?’, I made sure that the problem I was solving was still the right one. This iterative way of going through a design process worked out very well and will be my ‘go to’ design process strategy in the future.
Future

Starting this September, I will start my masters in Industrial design on the TU/e. I namely feel like the bachelor in Eindhoven has prepared me very broadly, after which the master will be a perfectly focused continuation in the style of education I like. Following my entrepreneurial vision, I am currently thinkig of following the Design Leadership and Entrepreneurship track. In addition, I want to further develop my skills and knowledge in the expertise areas that I have specialized in during the bachelor. For ‘creativity and aesthetics’ this means that I want to follow the ‘Interactive materiality’ and ‘Sound of smart things’ electives and further develop my formgiving skills during projects. In the area of ‘Business and entrepreneurship’ I already follow some courses due to the track. Depending on the results of growth during those courses, I might join the ‘Creating Corporate Entrepreneurship’ elective.

During my third semester there is some room for other activities. My plan at the moment is to study abroad for that period of time. Although I have not made a concrete decision yet, I am currently most interested in an exchange to the Umea university in Sweden.

Next to my studies I want to continue to further develop my own company ‘De Filmstudio’. At this moment in time we make videos for organizations that mainly surround the TU/e. I however, have the ambition to reach out of that bubble and reach to new and bigger clients to create higher production value video productions.

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Email me: bartbolluijt@ gmail.com

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