My Portfolio
Design, Photography & Cinematography
In short

I’ve made this portfolio first and foremost as a showcase of my work in Design. In addition, this portfolio also functions as a report of my personal development in different expertise areas that can be assesed by coaches from my study Industrial Design at the TU/e.

I am a first year Industrial Design master student at Eindhoven University of Technology located in Eindhoven, The Netherlands. Within industrial design I am interested in interaction, experience and aesthetics of products. As a designer, I try to amaze, inspire and make people intrigued.
I am a photographer that is interested in creating an exciting image. Lately I've been focusing on low light photography, but other types still interest me. I like to take photos of people, ranging from portraits to more personal and artistic creations. You could describe my style as a little surreal and slightly cinematic.
Film has always been a passion of mine. Watching movies inspired me to make my own small videos. Thankfully I met a friend of the University who has the same interests in filmmaking. We started a film company together: De Filmstudio and create several videos for many different clients.
My Vision

The role of design in the technology of the 21st century has become, as I see it, the narration of a growing part of our lives. As technology conquered a place in our daily routines, the job of the designer became to shape that ‘narrative’ to be as immersive as possible, leaving distractions of the attention seeking world of notifications and intricate interactions behind. This means that technology should not be interfering with the lives of people, but rather interweaving with it through a dynamic shift across the interaction attention continuum [1].

Making most products in the everyday live practically invisible [2]. As the critical eye of the designer should seek to exert the boundary of what is considered the state of the art, the general point of attention has continuously been shifting from the aesthetics of shape, towards the aesthetics of interaction [3], now exploring the fields of the aesthetics of intelligence. Designing this field comes with many challenges in particular, as products and services become growingly complex with the implementation of intelligent agents. Therefore, it is the designer’s job to design the aesthetics of such intelligence with a critical mindset towards its implications [4], while balancing the many aspects through which this intelligence can be experienced as extension in our everyday lives.

All in all, the designers of the future would need to frame the narration of our everyday lives with well-balanced, but exciting experiences across multiple dimensions such as sound and touch. Interaction is well thought of and shifts across the interaction attention continuum, even when implementing well balanced intelligent agents that extend our capabilities in our everyday lives.

My Identity

Curiosity is what drives me in this world of endless discovery, learning and truth-seeking. As a ‘thinker’ I try to see the bigger picture and deeper meaning in most situations. With these insights I gather, I set my creative guidelines to direct my creativity towards its highest potential. That translates to a strong ideation and a smooth realization, where my imagination often flows. An eye for perfection, albeit with a balance for efficiency, depicts the rest of my work in a design process.

I take a relatively entrepreneurial approach to life, aim for ambitious goals and seek to achieve the most I possibly can. This attitude during projects makes me either a guided and controlled transformational leader in teams, or when no direct leadership is necessary a closely listening and hardworking member. When I lead teams, I aim for a calm and respectful atmosphere where I try to balance personal skillsets of team members to accomplish more effective results. My interest in design is centred around the connection between the digital and the physical. I like to create experiences and extend or enhance our everyday lives and professional work environments.

My interests reach further than design alone. The audio-visual world namely compliments my creative passion through the media of photo- and videography. The fields in between design and media, being graphic- and sound design for example, have my interest alike. From this world of ‘aesthetic communication’ [5] I bridge my storytelling abilities towards that of design to help express abstract parts of concepts and immerse users in the experiences I create.

[1] Bakker, S., & Niemantsverdriet, K. (2016). The interaction-attention continuum : considering various levels of human attention in interaction design. International Journal of Design, 10(2), 1-14.
[3] Lenz, E., Diefenbach, S., & Hassenzahl, M. (2014). Aesthetics of interaction. Proceedings of the 8th Nordic Conference on HumanComputer Interaction Fun, Fast, Foundational – NordiCHI ’14. https://doi. org/10.1145/2639189.2639198
[4] Piper, K. (2018, 2 november). Why Elon Musk fears artificial intelligence. Geraadpleegd op 21 februari 2020, van
[5] Schmidt, J. N. (2009). Narration in film. na.

Many courses and projects have contributed to making me the design student that I have become today. Not only did they help to develop my skills in the different areas of expertise, but also to shape a mindset from which my professional identity and vision are build. I have always aimed towards a broad development, focusing on mastering skills and knowledge in as many areas as possible. This is something that is reflected in the electives and projects that I chose during the past few semesters.

Extra-Curricular Activities
De Filmstudio

Together with a friend, I run a videography and photography company. Since we started in April 2017 we have worked on many different projects ranging from after movies to informative videos. We  strive to create creative content in areas that are often less interesting at first sight. Clients that we work for are mainly connected to the university. However, we are expending our client group slowly to other regions. From these experiences I have improved my vision on business, by creating products that fits the client’s needs. I have learnt to better understand and communicate with clients, making creative processes more smooth and effective.


UNID is a committee of study association Lucid from Industrial Design that makes a magazine twice  a year. The magazine is about Design and everything that surrounds it. For this committee I have been a media member for two years, which means that I make photos for the articles where I collaborate with other members that write and design the pages. I make photos for around four articles every issue and visit many inspiring experts for interviews and photoshoots. Since this year I am the Chief of Media. That means I coach all media members and am end responsible for all photos, videos and podcasts. For more information about the UNID magazine, visit, the website I helped to build, together with a team.


In my M2.1 Q3 I am following my track course called: Design Leadership and entrepreneurship. What made me interested in the track ‘Design Leadership and Entrepreneurship’ is the leadership aspect. Looking back at previous project I have done during my studies, I see that I often took the responsibility of leading the team from beginning to end. Leading these teams was often not my initial goal. However, it eventually became a role that was often given to me after some early meetings with those teams.

The theme of entrepreneurship is also one that is not completely unfamiliar to me. Together with a friend, I run a video- and photography company. We have successfully been running this company next our studies for over 3 years now and worked together with different types of clients and stakeholders. To further explore I these realms, I chose to follow this track, and thus this course.

As visible in my PDP (download at the bottom of the page), I had a few goals set in mind. Since a lot of leadership for me was focussed around the university, this made it hard to achieve the goals during the corona crisis. This means I will more or less postpone my goals until the situation is normal again and I can meet my teams in meetings and workshops. My broader goal for this course was to find out what kind of DLE student I was. Or in a broader sense: what kind of entrepreneurial designer I want to become. I have more or less already felt what kind of ambitious is I, I only could not really give it a name. That is what this course has helped me with most.
My thoughts
So, what do I think now. What am I? As visible in the final graphic above, a few key characteristics have become more clear. I am an intrapreneur, although with some entrepreneurial aspects and perhaps ambitions. My dream job would be to lead a team inside a corporate design organisation, which would be more intrapreneurial, all be it that the more ‘high risk’ parts of entrepreneurship can be just as exciting to me.

Leadership is what I came here for. What type of leader am I? I actually don’t like to view it as black and white. I believe that a leader should adapt to the work environment and culture. Of course one should aim to keep the best balance between a great atmosphere, results and personal goals. I would assume I can find that between Transactional and Transformational leadership. Listening and observing to the current atmosphere and making iterations is perfect, and totally transformational. Although when things don’t function very well. I think a simpler mindset can work, where team member should see direct consequences of their actions: a transactional approach. I feel like I lean a bit too much too often to that in my leadership, therefore I want to guide myself through research, trial and error to perfect it to the balance I desire. I aim to eventually work in a private organisation, so one could argue that a private leadership style would fit best. I don’t think that is completely true however. The public leadership style can be just as useful as it is focused on change, which can work if teams are open for it. Intuition is also a core part of public leadership, something I also often do. I think this is largely influenced by the leadership culture in the department. Ideally this would also be balanced where rationality more often is the main way of making decisions instead of intuition. Making all of these changes work is a thing to do, especially in these isolated days. However, some research and online coaching can work quite well I think. After that, when everything is well, I will continue by doing: because that works best.

My path to becoming an intrapreneurial transformational leader in a private company is still to be planned exactly. But I take every opportunity I am given to grow, especially in these weird times.


As I am currently doing my M1.2 research project, the coming few months will still be focused around that. However, next quartile I will participate in the course ‘Researching the future everyday’. There I will focus on the development and role of intelligent products, which compliments my current design research project .

Next year, during my M2.1 I am planning to go to the Simon Fraser University in Vancouver, Canada. At the department of Interactive Art and Technology, I will follow courses around new media creation and implementation of intelligent products, arts and installations. All to explore and deepen my design and media passions.

Next to my studies I want to continue to further develop my own company ‘De Filmstudio’. At this moment in time we make videos for organizations that mainly surround the TU/e. I however, have the ambition to reach out of that bubble and reach to new and bigger clients to create higher production value video productions.

Download my resume
Download my PDP
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Email me: bartbolluijt@

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