Design, Photography & Film
I’ve made this portfolio first and foremost as a showcase of my work in Design. In addition, this portfolio also functions as a report of my personal development in different expertise areas that can be assessed by coaches from my study Industrial Design at the TU/e.
Artificial Intelligence is becoming more advanced and applicable in everyday situations by the day. This allows for more devices to portrait a type of humanlike behaviour which should be given shape, as it becomes possible to share values and relations with our belongings. Environments that allow for more humane way of collaborating with these intelligent and emergent technologies, such as the smart home, smart transport and the future workplace will start to incorporate voice enabled products which take their own social and possibly functional role within them . I think it is the job of the designer to find the balance between the psychological benefits of an increasingly social entity , and the dangers and challenges that come with it . There should be aimed for an experience that is aesthetically pleasing, not only in shape, interaction, but surely in intelligence .
Simultaneously, humanity will move away from the world of screens and attention seeking devices, therefore rather leave room for technology to move more to the periphery. By shifting dynamically across the interaction attention continuum , this balance can be carefully designed. All with the goal to not distract people from their own values and the beauty of life to make technology practically invisible .
The development of media such as augmented reality, especially made more accessible by consumer tech giants [1,2], will create new possibilities for the world’s interweavement with the digital environment. Not only will this allow for products to be even more independent from their physical embodiment, but it will spark possibilities where aesthetic, personal and (close to) life like experiences can be summoned in every situation of our everyday life. These extensions of reality require a critical eye as the world of technology can obscure its users from reality itself.
Curiosity is what drives me in this world of endless discovery, learning and truth-seeking. As a ‘thinker’ I try to see the bigger picture, while using the endless possibilities of imagination to conceptually explore my field of interest: emergent technology and its influence on the world. With a foundation of academic research and exploration, I seek to explore the way we should interact and experience intelligent products, extrapolated on the trends of the state of the art of the industry today.
In my skillset, I try to combine the power of design with the strengths of multi medial prototyping and storytelling. From my passion found in the audio-visual world, I am able to build worlds and immerse people in possible scenarios. Not only the visual is important, but covering dimensions such as sound and touch are important too. In the created scenarios I propose concepts to evaluate their place in the future, or ask relevant questions through design fiction.
Whenever my design process is executed in teams, I desire to take the role of transformational leader. There, I aim for a visionary image of the design goal in a larger context, while making sure personal development and enjoyment of the members is kept just as important. All while aiming for the creation of value in an intrapreneurial context. A proactive approach characterizes the development of my work, in a calm but structured manner.
 Google ziet toekomst in AR-bril: Google Glass 2 aangekondigd. RTL Nieuws. (2019, May 20). https://www.rtlnieuws.nl/tech/artikel/4719196/google-ziet-toekomst-bril-en-kondigt-google-glass-2-aan.
 Kelly, K. Future of “X” summaries. https://kk.org/future-of-x-summaries.
 Imm, S., & Kang, T. U. (2020). Intimacy and Love with Artificial Intelligence in the Movie “Her.” Psychoanalysis, 31(4), 91–97. https://doi.org/10.18529/psychoanal.2020.31.4.91
 Vanman, E. J., & Kappas, A. (2019). “Danger, Will Robinson!” The challenges of social robots for intergroup relations. Social and Personality Psychology Compass, 13(8). https://doi.org/10.1111/spc3.12489
 Wensveen, S. A. G. (2018). Constructive design research. Technische Universiteit Eindhoven.
 Bakker, S., & Niemantsverdriet, K. (2016). The interaction-attention continuum : considering various levels of human attention in interaction design. International Journal of Design.
 Zhuo, J. (2015, May 12). The Future of Design in Technology. Medium. https://medium.com/the-year-of-the-looking-glass/the-future-ofdesign-in-technology-fe1697e5826.
Extra curriculair activities
More than university?
Life doesn’t end at the border of campus, neither do the challenges that I like to tackle in my spare time. These are my two biggest projects where I spend most time on, although there is of course always more happening!
De Filmstudio is a film and photography company I started with a friend of mine. At the time of writing, we have been working under this name for over 2 years, but the company itself was founded over 3 and a half years ago. We strive to create creative content in areas that are often less interesting at first sight. Clients that we work for are mainly connected to the university. However, we are expending our client group slowly to other regions. From these experiences I have improved my vision on business, by creating products that fits the client’s needs. I have learnt to better understand and communicate with clients, making creative processes more smooth and effective. Visit defilm.studio for more information.
UNID is a committee of study association Lucid from Industrial Design that makes a magazine twice a year. The magazine is about Design and everything that surrounds it. For this committee I have been a media member for two years, which means that I make photos for the articles where I collaborate with other members that write and design the pages. I make photos for around four articles every issue and visit many inspiring experts for interviews and photoshoots. For over 1,5 years I have been chief Media or Chief Visuals. That means I coach all media and graphics members and am end responsible for all photos, videos, illustrations and podcasts. For more information about the UNID magazine, visit unid-magazine.nl, the website I helped to build, together with a team.
Final Master Project
In short, I’ve set up a project to support me in my developments for after my graduation. This was done by combining my passion for film with design to develop a methodology in developing future concepts. Through a case study around the future of AR in the smart home, I gave shape to my methodology on the basis of design fiction workflows and my past experiences with film in design (e.g. my M1.2 research project). After the conclusion of my project and evaluation with technology and industry experts, I described my methodology with the following steps. Starting from the client and its stakeholders, an interest in a certain technological field can be explored. Using expert input and literature research a general understanding of the technology and future steps is gathered. From there, a future world is built with mid-fidelity experiences and prototypes through for example different media such as film, VR, AR and written fictional articles. Then the potential and expertise of the client is reflected on this future world to point into directions to which the client can contribute. Through rapid prototyping the resulting visions can be iteratively created, afterwhich high production value videos end this process to be communicated to the client. Complimentary to this more contextual and storydriven deliverables are experienceable prototypes that highlight an important section of the generated visions. This methodology can be changed, shortened or extended based on the wishes of the client. Finally, a business perspective is created for the use of the methodology in which key aspects of clients and channels are described. To end, a website (as one of these channels) is made, on which all the important information can be viewed.
The function I admire to fulfil in the future is one that proposes, explorers and builds conceptual works that relate to technology. A job as ‘futurist’ therefore sounds like the perfect way to go. As this profession is rather unknown to many, or vague at the very least, it is hard to see where to go to become one. Even the definition of what a futurist may be is not completely set in stone. For now, a futurist is ‘someone who assesses the future and sells this assessment in a more or less packaged form’ . This assessment is of course the asset of value, which is only becoming of value when the assessment is done based on meaningful research and preferably done by an individual or team that is familiar with the context. In practice, that means that the most successful futurists have a great background in the world of technology, gaining much credibility through experience. My plan is to therefore follow a similar path.
Using the years of experience in designing technological products in my studies will help me to apply at companies that ‘have something to say in the world of tech’. This is in line with the experience of people that I have had the pleasure to talk with about their employment history: it will take years of changing jobs and gaining experience to eventually find something you like best. I will need to use the early years of my career to grow as fast as I can and gain enough experience to climb up within companies or to greater challenges. From this experiences at the different companies I will create a pallet of knowledge that will make making assessments of the future more accurate or meaningful. Next to that is of course the increase in trustworthiness as potential futurist when my (employment) background reflects that of my vision.
At the same time, it is important to not lose the ambition I currently have to combine video with design. As I have previously explained in my M1.2 research: The use of video as a prototyping tool in design is not new. It is well known that video prototypes can help in communication, either being used for inside or outside the team. Furthermore, it facilitates the possibility to test and generate new knowledge and not to forget: appoint possible problems in interaction [14, 12]. What makes video prototyping special is the ability to focus attention on the desired aspects of the subject. These aspects can be details of a working prototype, or simply visual or audible trickery to make something non-functioning appear to be working. That way of showing ways of emerging technology has a great communicative and reflective quality . Especially with the rise of visual effects programs it has become relatively easy to mix the physical prototype with digitally manipulated actions made by the video editor. This makes it possible to make the viewer come up with an understanding and opinion of a concept that is not finished yet. Especially complex systems or prototypes that would need a long time to perfect and a high level of expertise to make are easily faked within a very short time. In addition, the video makes it possible to place the concept into a specific scenario and context, where other types of prototyping or user testing sometimes cannot take place.