Designers in the world of HCI and UX often experience difficulties envisioning and prototyping intelligent agents. Most of their concepts and prototypes eventually have to be communicated, either to test with users, or to show the outside world through the use of a video.
Since most designers are not filmmakers, the researcher expects there to be a need for guidance in this field. This research explores the incorporation of cultural aspects into intelligent agents and their importance for designers. These aspects are portrayed in six videos, after which an audience evaluates the agent’s cultural dimensions. Based on the results, a prototyping workflow for designers is proposed.
The proposed workflow provides designers with guidelines to create videos that reflect cultural aspects in the intelligent agent. The videos designers create can be used as tools for discussion and reflection within a design team or as communicative tool towards the outside.